BAV MAJITHIA — LIVE ON THE ROAD
Award-winning serial entrepreneur
Builds businesses. Runs the route.
Yiannimize Grand Tour, Yiannimize Live, Brooklands Radio’s Drive Time, and ambassador work for SANE — Bav Majithia’s focus right now, run with the same method he’d bring to a board.
Current focus
Tour. Events. Radio. Charity.
Four things get Bav’s full attention right now.
None of this was ever just a job to Bav. Whether it’s driving a route, hosting a room, being on air, or backing a cause — it’s about building something people come back to. This is the invitation.
Automotive touring
Yiannimize Grand Tour
YGT26 ran Lisbon → Vilamoura → Marbella → Murcia → Valencia → Ibiza, 20–27 June, 995 driving miles. YGT27 is already in the works — route to be announced.
Photo — Grand Tour, on the road
live events
Yiannimize Live
Drag races, grandstand access, live supercar events at venues including Mercedes-Benz World, Croft Circuit, and Leicester Motor Show — running since 2023.
Photo — Yiannimize Live event
broadcast
Brooklands Radio
Presenter, Drive Time — live on DAB.
Photo — in the studio
charity
Sane – Ambassador
Supporting SANE’s mental health work, including a charity subscription community with proceeds going directly to the cause.
Photo — with the SANE team
All of it, in one place.
Ten Minutes With, Brooklands Radio clips, and guest appearances — collected on one YouTube channel rather than scattered across platforms.
On The mic
Watch everything
Podcast episodes, radio moments, and guest appearances, all in one channel.
Building a non-exec & advisory portfolio.
Bav is actively looking to take on further non-executive and advisory roles — bringing the same process-driven approach to boards and founders that turned around a 20-year-old TV shopping channel in four months.
2022
Ideal World — Chief Operating Officer
Started as a passive investment, became an active operational turnaround. New brand partnerships, restructured processes, and a clean exit via acquisition by Sports Direct/Frasers Group within months.
2005-
Square Solution – Founder, Business Mentor
Over 20 years advising founders and CEOs — from sole traders to multinationals — with unfiltered, outside-in assessments of what needs to change.
2025
Zone Global Group – Strategic Advisor
A planned 6-month advisory project supporting the group’s strategy and growth decisions.
Now
HP-1 Focus – Strategic Advisor
Working directly with the team on growth strategy and business decisions.
Charity
Ambassador for sane.
Supporting SANE’s mental health work — including a charity subscription community on Instagram, with proceeds going directly to the cause.
Bav with the SANE team
COMING SOON ON YOUTUBE
The SANE film
A feature currently in production on the partnership and why it matters.
The route so far
Fifty years, one Leicester corner shop, and a route that leads all the way to the Grand Tour.
1973
Born in Leicester
Born to a Ugandan mother and a Kenyan father who met in Manchester. From age six, weekends and school holidays are spent working in his parents’ convenience store in Wigston.
1995
Moves to London, no savings, no flat
Takes a mobile phone sales job in London at 21, arriving with an air mattress and little else. Learns to sell, and how to run a team, from the ground up.
1997 – 2005
From the shop floor to £18m
Takes over the shop, scaling it from 40 to 1,000 phones sold a day. Moves into mobile accessories in 1999, growing the business from £2m to £18m in annual revenue by the time he leaves.
Jun 2005
Founds Square Solution
Starts mentoring and consulting for businesses of every size — the beginning of a 20-year advisory practice, still running today.
Late 2005
Co-Founds Genuine Solutions
Builds a mobile accessories distribution business with a sustainability-first, circular-economy model — later winning the Queen’s Award for Enterprise and a Sunday Times Top 100 placing.
2019
The turning point
A significant personal reset — reassessing relationships and habits, and committing to a fitness transformation that reshaped how Bav builds and communicates from here on.
2020
Mental Energy & Visual Muse
Takes an energy drink from concept to a 20,000-can sellout in four weeks flat, mid-lockdown — then launches a full-service marketing agency the same year.
Jan 2021
Partners with Yianni, becomes C.O.O.
Becomes a business partner with Yianni as Chief Operating Officer, launching Yiannimize Competitions.
2022
Ideal World turnaround and exit
Steps in as COO of a 20-year-old TV shopping channel, restructures it in four months, and exits via acquisition by Sports Direct/Frasers Group.
2021-24
From competitions to the Grand Tour
The partnership grows from Yiannimize Competitions into live events, then the Grand Tour — alongside the Drive Time slot at Brooklands Radio and the launch of Ten Minutes With.
Jan 2025
Sells the business
Exits Yiannimize Competitions, continuing to run Yiannimize Live and the Grand Tour.
2026
YGT26, and what’s next
Completes YGT26 — the third edition of the Grand Tour, an 8-day, multi-country route after 9–10 months of planning — following YGT24 and YGT25. Becomes a SANE ambassador. Work begins on YGT27 — details to follow.